LTV - CONTRIBUTION MARGIN
LTV - CONTRIBUTION MARGIN
See the full picture
of your profitability performance.
Understand your true profitability with clear metrics on margins, costs, and customer value.
LTV - CONTRIBUTION MARGIN
See the full picture
of your profitability performance.
Understand your true profitability with clear metrics on margins, costs, and customer value.
CUSTOMER LIFETIME VALUE
CUSTOMER LIFETIME VALUE
The Formula for Higher Customer Value:
The Formula for Higher Customer Value:
Roasberry helps you understand and maximize your true LTV by connecting your purchase frequency, average order value, and
retention data—across channels.
Roasberry helps you calculate your true Contribution Margin by connecting your ad spend, product costs, and fulfillment data—across channels.
Roasberry helps you understand and maximize your true LTV by connecting your purchase frequency, average order value, and retention data—across channels.
CONTRIBUTION MARGIN
CONTRIBUTION MARGIN
CONTRIBUTION MARGIN
The Formula for Profitable Growth:
The Formula for Profitable Growth:
Roasberry helps you calculate your true Contribution Margin by connecting your ad spend, product costs, and
fulfillment data—across channels.
Roasberry helps you calculate your true Contribution Margin by connecting your ad spend, product costs, and fulfillment data—across channels.
Roasberry helps you calculate your true Contribution Margin by connecting your ad spend, product costs, and fulfillment data—across channels.
FAQ
FAQ
FAQ
Frequently Asked Questions
Frequently Asked Questions
Find answers to common questions about your order data, contribution margins, and how to make sense of key performance metrics.
What does “Total Contribution Margin” mean?
What does “Total Contribution Margin” mean?
What does “Total Contribution Margin” mean?
How is the “Contribution Margin %” calculated?
How is the “Contribution Margin %” calculated?
How is the “Contribution Margin %” calculated?
What is Life Time Value (LTV)?
What is Life Time Value (LTV)?
What is Life Time Value (LTV)?
Why are COGS and Fulfillment Cost shown separately?
Why are COGS and Fulfillment Cost shown separately?
Why are COGS and Fulfillment Cost shown separately?
What’s the importance of “Customer Type”?
What’s the importance of “Customer Type”?
What’s the importance of “Customer Type”?
How should I interpret “Profit Rate (%)”?
How should I interpret “Profit Rate (%)”?
How should I interpret “Profit Rate (%)”?